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- Coca-Cola aids in Mexico's reforestation
Coca-Cola aids in Mexico's reforestation
Santiago Meza
Thursday, Nov. 12
MÉRIDA, Mexico - As part of its contribution to combating climate change, U.S. beverage giant The Coca-Cola Company has pledged to plant at least 30 million trees in Mexico over the next five years.
The initiative was announced at the 9th World Wilderness Congress (WILD9), which was inaugurated by Mexican President Felipe Calderón. At the conference, explained Vanguardia, delegates discussed ways to conserve water resources, encourage reforestation and increase the productivity of Mexico's wild forests and natural ecosystems.
Brian Smith, CEO of Coca-Cola Mexico, told EFE that the trees would be planted over an area of 25,000 hectares, including priority zones in the aquifers supplying Mexico's main cities.
"This initiative proposes a preventive solution against climate change and focuses on the long-term protection of life-sustaining water resources. It is the result of an alliance between private enterprise and authorities promoting reforestation," said Smith to Vanguardia. "Today more than ever, companies must show that we can align productivity with conservation and adopt sustainability as our business philosophy," he added.
Launched in 1977, the World Wilderness Congress (WWC) is the longest-running public, international environmental forum. It brings together representatives from governments, the private sector, native peoples, non-governmental organizations, academia and the arts to discuss and formulate concrete projects designed to promote wilderness conservation.
During the event, which concluded on Nov. 13 at Mérida's Siglo XXI Convention and Exhibition Center, Coca-Cola announced its latest project in Mexico for the reforestation of 1,000 hectares of wilderness in the nature reserve of El Zapotal, located in Yucatán. The aim of the initiative, reported El Siglo de Durango, is to reintroduce threatened native plant species vital to the local wildlife food chain.
Coca-Cola, according to wild9.org, sponsors environmental sustainability projects around the world and cooperates with the World Wide Fund for Nature in the conservation of several major water resources including the Yangtze River in China, the Mekong River in south-east Asia, the Danube River in Europe, Lake Niassa in Malawi, the rivers and lakes of the southeastern United States, the Rio Bravo River in Mexico and the Caribbean.
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