Resources: Sales and Marketing

by Emmanuel Besserve 06-15-12

A to Z guide to maximize your tradeshow

If you intend to be a Trade Show exhibitor or if you wish to visit a Trade Show, Mercatrade.com has compiled for you this useful A to Z guide to get the best of your Trade Show experience. read more

by Emmanuel Besserve 12-15-11

SEO Search Engine Optimization In Latin America

The definition of SEO is search engine optimization. This simply means to increase the online visibility of your company on search engines such as Google, Yahoo and Bing. This is done by appearing on top of search results. In this article, you will learn about the importance of SEO for the Latin American market. read more

by Emmanuel Besserve 12-08-11

Franchise opportunity country by country in Latin America and the Caribbean

The following are a list of Latin American and Caribbean countries and their potential for franchising: read more

by Emmanuel Besserve 12-08-11

Tips for a good business card

Business cards are your least expensive form of advertising, and the most personal. After all, what other advertising material can be placed directly into the hands of a prospective client? Here are some tips to make the most of your business cards. read more

by Emmanuel Besserve 12-08-11

Phone answering tips to win business

Proper phone answering is essential to any successful business, whether or not it is sales oriented. Your receptionists, assistants and other employees who answer the phone need to know how to properly handle calls. Fortunately, there are some tips that can easily become a part of employee training. read more

by Emmanuel Besserve 12-08-11

How to Build a Business Plan

Setting Your Business on the Right Course. A business plan serves as a solid foundation for getting your business started in the right direction and can be a useful guiding tool in keeping your business on track to meet your goals. The business plan will be the basis for developing your business strategy, designing your operation and managing the business. With your business plan as your base, and your strategy as your direction, you can get off to a focused and organized start, properly allocate your resources, foresee and overcome difficulties, adapt to changes in the marketplace, take advantage of opportunities, control costs and maximize profitability. read more

by Emmanuel Besserve 12-08-11

Top 10 Tips Alexa Ranking

Getting a good Alexa ranking is really important to attract advertisers, consequently online marketers always look for solutions to improve their ranking. This article provides you with the  top 10 Strategies To Improve Alexa Standing read more

by Emmanuel Besserve 12-08-11

Franchise opportunities in Latin America and the Caribbean

Franchising is a method of distributing products or services. read more

by Emmanuel Besserve 12-08-11

Franchise tips and best practices

Before investing in a particular franchise system, carefully consider how much money you have to invest, your abilities, and your goals. The following checklist may help you make your decision. read more

by Emmanuel Besserve 12-08-11

Tips for a memorable business presentation

A business presentation is an opportunity to discuss products or services with clients or prospects. It should focus on the benefits of those products or services and how they can make business life easier. read more

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